RÅG – rye as a reminder of our inner strength
We humans can survive more than we think. We bow before the storm and then lift ourselves up again. We grow though maybe we shouldn’t. We let go and dive in, even though we are afraid. We face challenges, stumble and fall and then we get up and move on.
With the collection RÅG (”rye”), we at Guldviva wanted to create symbols for this innate human endurance – the courage that carries us through our entire lives. Rye grows in the poorest of soils, withstands the harshest of winters and can endure both drought and infestation.